Post by account_disabled on Oct 23, 2023 1:59:58 GMT -5
Storytelling means exactly what it sounds like, the ability to tell stories. Corporate storytelling is the adoption of this narrative technique to communication models linked to a company's business. Corporate storytelling is the way that companies describe themselves and their products through their values and the stories that arise from them. What is interesting is not so much the definition of storytelling , but rather everything that storytelling entails for a company and its customers. To truly get in touch with your customers or prospects, you need to leverage different topics. And this is how storytelling comes into play.
Simply by looking outside the company and listening to photo editing servies its customers and there is nothing simple about this . The concept of storytelling is therefore a consequence of what customers look for in a company. The new generations have very different values and objectives from those my generation had at their age we grew up with the model of the salary and the second house by the sea, they grow up with the idea that the important values are different and not only attributable to the economic aspect.
For them, success is not just having an adequate salary but, for example, finding a way to manage work life balance or working in a company that respects the environment or in an ethical working environment. This is where storytelling comes from. People change their minds, they change their goals. And people are always someone's customers. Stroytelling helps companies get closer to their customers by formulating and adopting values similar to theirs. And we're not talking about words, we're talking about facts.
Simply by looking outside the company and listening to photo editing servies its customers and there is nothing simple about this . The concept of storytelling is therefore a consequence of what customers look for in a company. The new generations have very different values and objectives from those my generation had at their age we grew up with the model of the salary and the second house by the sea, they grow up with the idea that the important values are different and not only attributable to the economic aspect.
For them, success is not just having an adequate salary but, for example, finding a way to manage work life balance or working in a company that respects the environment or in an ethical working environment. This is where storytelling comes from. People change their minds, they change their goals. And people are always someone's customers. Stroytelling helps companies get closer to their customers by formulating and adopting values similar to theirs. And we're not talking about words, we're talking about facts.